Achieve that iconic, vibrant red velvet without the artificial dyes. This plant-based color delivers rich, bold red hues using only naturally sourced ingredients — a clean swap for Red Dye 40.

NATURAL * ARTIFICIAL DYE-FREE * PLANT-BASED * GLUTEN-FREE * NON-GMO * VEGAN * KOSHER

CONTAINS: 13 grams natural red color

USE: Enough color for 1 lb cake mix or 18 regular-sized cupcakes. Blend with dry ingredients before hydrating. For the brightest, truest red: substitute baking powder for baking soda.

For frosting, blend with dry ingredients before hydrating or mix color powder with a very small amount of water (approx ¼ tsp liquid to 1 ¼ tsp color) to make a paste.

Learn more about how to get the best results when baking with our Red Velvet color from nature!